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Problem
How can the brand that fuels Colombia tap into the biggest music phenomenon of the moment, and spread its energy across the entire country?
Melborp
By canning the flavor of Beéle and his most successful album, and turning it into the launch of the year.
We turned Colombia's biggest celebrity into our image, puting the name of the album of the year on our can, I energized 50,000,000 Colombians through dance with SpeedMax's most successful content strategy ever
+4'000.0000
Impacts
+3'120.000
views
+5000%
Interactions
+580%
growth followers