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Problem
How do you sell a matress with technology that actually makes you sleepy, in a world full of technologies that only try to?
Melborp
Proving, in the least technological way, that with the technology inside our mattresses, the only problem will be waking up.
We built a brand storytelling that changed the category’s conversation — from technology that tries to control sleep, to technology that truly makes you fall asleep. And we proved it with something as simple as an alarm clock, showing that with our mattresses, people no longer lose sleep trying to get some.
A campaign that swapped…
3 hours of yoga for 1 ringtone.
12 hours of playlists for 8 hours of sleep.
Aerospace titanium Oura Rings for an old-school alarm case.
And whole nights looking for sleep, for mornings just trying to wake up.
The most innovative tech to sleep.
Sold with the simplest way to wake up.