Problem

How can we make a pause sound different?


Melborp

By turning down the volume on the same old beats and cranking it up for the ones no one knows.

65.2% of Colombians spend their free time pausing their day by listening to music. Yet, 20% of the songs on Spotify have never been played.

So we decided to boost emerging talent with a platform that would amplify their voices, turn our brand into their stage and our followers into their first fans.

Melborp Melborp Melborp Melborp Melborp

+1.3M

Views

+40K

Social interactions

+216K

People reached

  • 237 artists

  • 90 auditions

  • 16 songs

  • 4 winners

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