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Problem
How do we launch sneakers built to break records?
Melborp
We built a box that, just like their records, was made to be broken.
In a country where runners are always chasing more, we designed and built a box with no hinges, locks, or lids. Then we mailed it straight to top influencers and public figures, who created content by breaking it-just like breaking their own records.
We broke PRs and broke the internet.
We improved PACES and our brand awareness.
We lowered HRS but launched the Meta Speed Tokyo higher than ever.