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Problem
How do you talk about calm in a category where everyone talks about going faster?
Melborp
By making everyone run much lighter.
In a category that glorifies speed, we launched the GEL-NIMBUS™ 28 by turning lightness into something physical.
A box filled with clouds in the hands of influencers, a Test Drive in two cities, and thousands of steps proving that running lighter also clears your head.
+148
people experienced what it means to run with clouds on their feet.
125%
increase in sales.
281,692
social media views.