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Problem
How do we beat the clichés to show an entire country that we are our mothers' legacy?
Melborp
By proving that the best of Colombia bears mom's signature.
For Mother's Day, we launched a campaign where we remember where what we are comes from. Why we are great, why we say please, and why we believe in ourselves. Ee turned it into a tribute to our legacy, with the signature we still carry today.
We turned the pride of carrying mom's signature on our soul into a trend.
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