)
Problem
How do we create a campaign that gets everyone talking about Aguardiente Antioqueño?
Melborp
By letting them keep talking and turning their messages into ours.
We built a campaign out of what was already being said about Aguardiente Antioqueño and reposted it across the city, keeping the conversation alive.
Guaro has always been in the hands of celebrities, the headlines, casual conversations, and even +10,000 tweets.
Around 6,000 organic "community managers" talk about Aguardiente Antioqueño every month.
The copy went on vacation. @alejaaaamfv and thousands of others wrote the campaign.
The CM just shared what was already out there.