---
title: "Melborp - Tamarindo Postobón - The hidden flavor of colombia"
description: "We created a narrative to position a traditional Flavor like Tamarindo Postobón among a younger audience.\n\nWe conceptualized, filmed, and produced 100% of three commercials and over 10 digital capsules to show that Colombia has a hidden flavor and it should be ordered as a michelada."
canonical: "https://melborp.art/work/tamarindo-postobon-the-hidden-flavor-of-colombia/"
---

# THE HIDDEN FLAVOR OF COLOMBIA

- [THE HIDDEN FLAVOR OF COLOMBIA · TAMARINDO POSTOBÓN · CAMPAIGN · Awareness · Content](https://melborp.art/work/tamarindo-postobon-the-hidden-flavor-of-colombia)

### Problem

How do we get Zennials to discover a flavor that has always existed?

* * *

### Melborp

Showing that this time, the newest flavor isn't actually new.

We created a narrative to position a traditional flavor like Tamarindo Postobón among a younger audience.

We conceptualized, filmed, and produced 100% of three commercials and over 10 digital capsules to show that Colombia has a hidden flavor and it should be ordered as a michelada.

![Melborp](https://a-us.storyblok.com/f/1022498/945x1323/797c3e6edc/melborp_caso_tamarindopostobon_fotografias_chicotomandovertical.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/945x1323/225584d29b/melborp_caso_tamarindopostobon_fotografias_chicavertical.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/3680x2070/2179bdccf2/melborp_caso_tamarindopostobon_fotografias_brindis.webp/m/)

![Melborp](https://a-us.storyblok.com/f/1022498/3093x4640/12653db754/tamarindopostobon_keyvisual_producto.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/945x1323/5549d2cf08/melborp_caso_tamarindopostobon_fotografias_chicavertical_acompanante.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/3680x2070/3bd2c431e4/melborp_caso_tamarindopostobon_fotografias_botellasituacion.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/3075x4612/6ac44edc5b/tamarindopostobon_keyvisual_consumo_vaso.webp/m/)

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