---
title: "Melborp - Startco - Billboard Pitch"
description: "We replaced Startco's launch billboards with the best presentation a startup has: its\npitch. But written in just 7 words, so anyone could read it and go meet them at the\nevent. We launched a social media contest: each like was a vote. Over 450 startups\ninvited the entire country to meet them at Startco."
canonical: "https://melborp.art/work/startco-billboard-pitch/"
---

# Social Media

- [Billboard Pitch · Startco · PR · Awareness · Content](https://melborp.art/work/startco-billboard-pitch)

### Problem

How do we get everyone to come meet the startups at our event?

* * *

### Melborp

By making the startups themselves do the inviting.

We replaced Startco's launch billboards with the best presentation a startup has: its pitch. But written in just 7 words, so anyone could read it and go meet them at the event. We launched a social media contest: each like was a vote. Over 450 startups invited the entire country to meet them at Startco.

![Melborp](https://a-us.storyblok.com/f/1022498/2048x1168/4aaeee83a8/valla-entra-final.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/2752x1536/d177fd669c/valla-deita-final.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/2752x1536/45666d99ba/valla-insolvencia-final.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/2752x1536/4b48448e4b/valla-refacil-final.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/2752x1536/d5cbcf8533/valla_ruklo.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/2752x1536/a17873a026/valla-discover-final.webp/m/)

### +450

Startups invited the whole country to meet them.

### +6

Won.

### +6.000

People voted.

### +7.000

Engaged.

### +4.000.000

Saw the contest.

### +1.700

Shared the post

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