---
title: "Melborp - Protección - #LaTiendaDelFuturo"
description: "Colombia is one of the countries in the region that invests the least in its future. Many\npeople simply don’t see it as something close or possible. So we made it tangible.\nWe created a store that sold products from the future, innovative and desirable\nobjects that represented what’s coming. But there was more. With every purchase,\npeople weren’t just taking home a piece of the future. They were making their rst\nreal investment in a Protección fund, the largest savings and investment company in\nthe country. Buying the future became the rst step to building it.."
canonical: "https://melborp.art/work/proteccion-latiendadelfuturo/"
---

# #LaTiendaDelFuturo

- [#LaTiendaDelFuturo · Protección · Digital · Awareness · Content](https://melborp.art/work/proteccion-latiendadelfuturo)

### Problem

How do you sell something you can’t have right now?

* * *

### Melborp

We made clear that saving is buying your future.

Colombia is one of the countries in the region that invests the least in its future. Many people simply don't see it as something close or possible. So we made it tangible. We created a store that sold products from the future, innovative and desirable objects that represented what's coming. But there was more. With every purchase, people weren't just taking home a piece of the future. They were making their first real investment in a Protección fund, the largest savings and investment company in the country. Buying the future became the first step to building it...

![Melborp](https://a-us.storyblok.com/f/1022498/945x1323/855bae6cec/melborp_caso_ltdf_cajaizquierda.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/945x1323/f0f2c8ddc8/melborp_caso_ltdf_cajaderecha.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/3840x2160/0e4e78d8ab/melborp_caso_ltdf_valla.webp/m/)

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118.954
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2.882
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