)
We discovered an irresistible way to pause a world that doesn’t want to stop.
+30 million
views
+21k
interactions
We hacked the algorithm
How do we get a generation that never stops scrolling to pause for a cookie brand’s videos?
Speaking softly in our ads
A cookie that got over 30 million views and 20,000 reactions. We stopped an entire generation with a campaign that didn’t look like one, in a world that hates taking breaks.
We discovered an irresistible way to pause a world that doesn’t want to stop.
+30 million
views
+21k
interactions
We hacked the algorithm