---
title: "Melborp - Asics - The break box"
description: "In a country where runners are always chasing more, we designed and built a box with no hinges, locks, or lids. Then we mailed it straight to top influencers and public figures, who created content by breaking it-just like breaking their own records"
canonical: "https://melborp.art/work/asics-the-break-box/"
---

# Asics - The Break Box

- [The break box · Asics · Digital · Awareness · Content](https://melborp.art/work/asics-the-break-box)

### Problem

How do we launch sneakers built to break records?

* * *

### Melborp

We built a box that, just like their records, was made to be broken.

In a country where runners are always chasing more, we designed and built a box with no hinges, locks, or lids. Then we mailed it straight to top influencers and public figures, who created content by breaking it-just like breaking their own records.

![Melborp](https://a-us.storyblok.com/f/1022498/945x1323/4ef05a3e96/asics_web_img1.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/945x1323/94e56048d2/asics_web_img2.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/945x1323/5641f10c95/asics_web_img3.webp/m/)

We broke PRs and broke the internet.

We improved PACES and our brand awareness.

We lowered HRS but launched the Meta Speed Tokyo higher than ever.

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