---
title: "Melborp - Arturo Calle - Lo mejor de nosotros, lleva la firma de mamá"
description: "For Mother's Day, we launched a campaign where we remember where what we are comes from. Why we are great, why we say please, and why we believe in ourselves. Ee turned it into a tribute to our legacy, with the signature we still carry today.favor y el porqué creemos en nosotros, lo convertimos en un homenaje a nuestro legado con la firma que llevamos hasta el día de hoy."
canonical: "https://melborp.art/work/arturo-calle-lo-mejor-de-nosotros-lleva-la-firma-de-mama/"
---

# Lo mejor de nosotros, lleva la firma de mamá

- [Lo mejor de nosotros, lleva la firma de mamá · Arturo Calle · Campaign · Awareness · Content](https://melborp.art/work/arturo-calle-lo-mejor-de-nosotros-lleva-la-firma-de-mama)

### Problem

How do we beat the clichés to show an entire country that we are our mothers' legacy?

* * *

### Melborp

By proving that the best of Colombia bears mom's signature.

For Mother's Day, we launched a campaign where we remember where what we are comes from. Why we are great, why we say please, and why we believe in ourselves. Ee turned it into a tribute to our legacy, with the signature we still carry today.

![Melborp](https://a-us.storyblok.com/f/1022498/4000x2261/857b213dfa/kv.webp/m/)

We turned the pride of carrying mom's signature on our soul into a trend.

### 8M

TikTok views

### #2

national trending topic

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