# Melborp > Melborp is a creative agency from Medellín, Colombia. We create communications and experiences that fuel business growth: brand experience innovation, campaigns, growth marketing and content strategies, and AI agents for marketing teams. Melborp ("Business updaters") works in Spanish and English for brands in Colombia and Latin America. Legal name: MBP GROUP SAS (NIT 900490170). ## When to use Melborp - A brand needs a creative agency for campaigns, brand experiences, growth marketing or content strategy, measured by business results. - A marketing team needs a continuous content team (strategy, copy, design, motion, social) without hiring in-house: Agosto by Melborp. Book a demo: https://cal.com/team/melborp/demo-agosto - A company wants AI agents applied to marketing and content workflows. - To start a project, email brief@melborp.co with the challenge, timing and budget, or write on WhatsApp (+573007854681). ## Main pages - [Home](https://melborp.art/): Like every other agency, we don't want to be an agency: We are a creative community obsessed with finding ideas that multiply your business and make your brand more valuable. - [What we do](https://melborp.art/what-we-do/): We create communications and experiences that fuel business growth, keeping brand purpose at the heart of everything we do. - [Our work](https://melborp.art/work/) - [Agosto by Melborp](https://melborp.art/agosto/): Contenido con criterio, a la velocidad y costo que necesitas. - [Updaters AI](https://melborp.art/ai-agents-mkt/): Descubre cómo los agentes de IA pueden optimizar tus procesos de marketing y multiplicar tus resultados en solo 30 días - [Ai Agents](https://melborp.art/ai-agents/): Tenemos la fórmula y te lo hacemos más con Agentes IA para tu empresa - [Our team](https://melborp.art/team/) - [Contact us](https://melborp.art/contact-us/): Tell us about the challenge you're facing—that’s our starting point to define the scope, scale, and budget for your project. ## Case studies - [Startco — Future or fear?](https://melborp.art/work/startco-future-or-fear-2025/) - [Localiza — 79 fails, 1 win](https://melborp.art/work/localiza-79-fails-1-win/): After testing 79 different approaches, we identified the most impactful way to deliver the same message. Using the principles of behavioral science, we became a content laboratory that turned other ads' mistakes into ou… - [DUX — A pause, taste good](https://melborp.art/work/dux-a-pause-taste-good/): ProbleM: How do we get a generation that never stops scrolling to pause for a cookie brand’s videos? Melborp: Speaking softly in our ads - [Dux — Sessions](https://melborp.art/work/dux-sessions/): ProbleM: How can we make a pause sound different? Melborp: By turning down the volume on the same old beats and cranking it up for the ones no one knows. - [Speed Max — Recharge your life](https://melborp.art/work/speedmax-recharge-your-life/): ProbleM: How do we recharge an energy drink brand using influencers? Melborp: By turning their fans into our fans. - [Aguardiente Antioqueño — En boca de todos](https://melborp.art/work/aguardiente-antioqueno-en-boca-de-todos/): ProbleM How do we create a campaign that gets everyone talking about Aguardiente Antioqueño? Melborp By letting them keep talking and turning their messages into ours. - [Mr. Tea — Honesty is Refreshing](https://melborp.art/work/mr-tea-honesty-is-Refreshing/): ProbleM: How do we position a tea that doesn’t have what it takes to be trendy? Melborp: By creating a counter-trend. - [Startco — Pre-Sale](https://melborp.art/work/startco-presale/): ProbleM How do we boost ticket sales for Startco 2024? Melborp By turning the world's most famous entrepreneurs into validators without paying for their rights. - [STARTCO — Follow the fear](https://melborp.art/work/starco-follow-the-fear/): ProbleM How do we reignite entrepreneurship during the scariest startup crisis the sector has ever faced? Melborp By making fear our most valuable ally. - [MR. TEA — LIMONADAS](https://melborp.art/work/mr-tea-limonadas/): Para abrir la categoría de bebidas half and half en Colombia, construimos la nueva marca y lanzamos las Limonadas de Té By Mr Tea. - [TAMARINDO POSTOBÓN — THE HIDDEN FLAVOR OF COLOMBIA](https://melborp.art/work/tamarindo-postobon-the-hidden-flavor-of-colombia/): We created a narrative to position a traditional Flavor like Tamarindo Postobón among a younger audience. We conceptualized, filmed, and produced 100% of three commercials and over 10 digital capsules to show that Colom… - [Arturo Calle — Lo mejor de nosotros, lleva la firma de mamá](https://melborp.art/work/arturo-calle-lo-mejor-de-nosotros-lleva-la-firma-de-mama/): For Mother's Day, we launched a campaign where we remember where what we are comes from. Why we are great, why we say please, and why we believe in ourselves. Ee turned it into a tribute to our legacy, with the signatur… - [Startco — Future is not an option](https://melborp.art/work/startco-future-is-not-an-option/): A city already recognized as one of the most innovative in the world wanted to host the most ambitious event on the continent. We made it happen. We designed a full ecosystem: a proprietary economy built on Startcoins t… - [Startco — Social Media](https://melborp.art/work/startco-billboard-pitch/): We replaced Startco's launch billboards with the best presentation a startup has: its pitch. But written in just 7 words, so anyone could read it and go meet them at the event. We launched a social media contest: each l… - [Asics — Run with the clouds](https://melborp.art/work/asics-run-with-the-clouds/): In a category that glorifies speed, we launched the GEL-NIMBUS™ 28 by turning lightness into something physical. A box filled with clouds in the hands of influencers, a Test Drive in two cities, and thousands of steps p… - [Aguardiente Antioqueño — Digital](https://melborp.art/work/aguardiente-antioqueno-faltan-5-pa-las-que-sea/): Through behavioral science we discovered that people’s mood changes in December, so we turned a popular icon like ‘Faltan 5 pa’ las 12’ into a call to action that wouldn’t mark the end of the December party, but the sta… - [Circo Sonrisa](https://melborp.art/work/circo-sonrisa/): This is the work of our Chief Storyteller, Miguel Herrera, for Interrapidísimo: a powerful reminder that depression can touch anyone, but that for everyone, there's always hope-brought to life through one of the world's… - [Speed Max — Digital](https://melborp.art/work/speed-max-borondo-ft-beele/): We turned Colombia's biggest celebrity into our image, puting the name of the album of the year on our can, I energized 50,000,000 Colombians through dance with SpeedMax's most successful content strategy ever - [El Dorado — Now the only problem is waking up.](https://melborp.art/work/el-dorado-now-the-only-problem-is-waking-up-/): We built a brand storytelling that changed the category’s conversation — from technology that tries to control sleep, to technology that truly makes you fall asleep. And we proved it with something as simple as an alarm… - [Renting — Stay close to go further](https://melborp.art/work/renting-stay-close-to-go-further-/): After 27 years of driving the growth of multiple companies and businesses across the country, we created a video with the help of Al to showcase the magic and surrealism of our roads. - [Asics — The break box](https://melborp.art/work/asics-the-break-box/): In a country where runners are always chasing more, we designed and built a box with no hinges, locks, or lids. Then we mailed it straight to top influencers and public figures, who created content by breaking it-just l… - [Protección — #LaTiendaDelFuturo](https://melborp.art/work/proteccion-latiendadelfuturo/): Colombia is one of the countries in the region that invests the least in its future. Many people simply don’t see it as something close or possible. So we made it tangible. We created a store that sold products from the… - [Colombia Construye Confianza — Sin pensar igual, buscamos lo mismo](https://melborp.art/work/colombia-construye-confianza-sin-pensar-igual-buscamos-lo-mismo/): Mientras el país se divide en opiniones, nosotros hicimos algo distinto: jugamos con la diferencia. Porque nos hemos aferrado tanto a tener la razón, sin escuchar al otro, que olvidamos lo más importante: solo avanzamos… - [Aguardiente Antioqueño — OUT OF HOME](https://melborp.art/work/aguardiente-antioqueno-solo-con-antioqueno/): We turn the typical Colombian exaggerations that are only born after a guaro in one of the national campaigns with the greatest impact on the liquor industry. - [Melborp — Bogotá office launch](https://melborp.art/work/melborp-bogota/): ProbleM: How do we announce the arrival of Melborp Bogotá? Melborp: Showing that the next big agency won't be like the big ones. - [Juanes — #UnOsoPorAmor](https://melborp.art/work/juanes-unosoporamor/): Disfrazamos un lanzamiento en forma de chisme. Convertimos los chismes en teorías. Las teorías en especulaciones. Las especulaciones en Tiktoks Y los Tiktoks en una tendencia: Juanes en el metro. - [Melborp — Marketing](https://melborp.art/work/social-experiment/): Four people, four phones, and one challenge. To discover if what interests us is truly what we see on social media. - [Protección — Say no, get a yes](https://melborp.art/work/proteccion-say-no-get-a-yes/): Everyone thinks positive messages sell more, so… we broke the rules. While others were telling people to choose them as their pension fund, we used behavioral science: tell people what not to do, so they’d do the opposi… - [Aguardiente Antioqueño — Pa’l centro y pa’ dentro - christmas](https://melborp.art/work/aguardiente-antioqueno-pal-centro-y-pa-dentro-christmas/): PROBLEM How can Aguardiente Antiqueño create a Christmas campaign everyone talks about? MELBORP This time, they didn't talk to us; we spoke in their conversations. - [Protección — From fake news to real news](https://melborp.art/work/proteccion-from-fake-news-to-real-news/): ProbleM How do we explain pension reform while combating fake news? Melborp By translating fake news into real news. ## AI articles - [The Rise of Simplified AI Agent Frameworks in Creative Industries](https://melborp.art/ai/ai-agent-simplification-creative-industries/): Explore the trend of simplifying AI agent frameworks and its impact on enabling broader creativity and innovation across various sectors. - [From Mundane to Masterpiece: How AI Agent Automation is Revolutionizing Creative Industries](https://melborp.art/ai/ai-agents-automation-creative-industries/): Explore the emerging trend of AI agent automation and its transformative impact on creative fields like design, advertising, and copywriting. Discover how streamlining repetitive tasks allows for greater focus on innova… ## Contact - New projects: brief@melborp.co - WhatsApp: +573007854681 - Careers: welcome@melborp.co - Office: Cra. 25 # 3-45, Mall del Este, Local 171-7, Medellín, Colombia - Social: https://www.instagram.com/melborp/, https://www.linkedin.com/company/melborp/, https://www.behance.net/melborp ## Optional - [Sitemap](https://melborp.art/sitemap.xml) - [Privacy policy](https://melborp.art/politica-de-privacidad/)